Projects
I have led various projects in marketing, social media strategy, and event planning, developing strong skills in market analysis, content creation, and brand collaboration. These experiences have enhanced my ability to drive engagement and deliver impactful results, making me a valuable asset in any marketing role.
July 2025
Private Networking Event
I helped organise a private networking event for tech and healthcare professionals aimed at fostering business exchange and potential investment. I supported pre-event coordination, managed onsite photography and content capture, and afterward published highlights on LinkedIn, created brochures, and produced commercial-style copy for the company website and investor decks. Using WordPress, Canva, and Figma, I delivered sleek visuals and materials under tight timelines.
The event was well received by both hosts and guests, and it not only achieved its networking purpose but also led to ongoing investment discussions, showcasing its lasting business impact.
Apr. - Aug. 2024
Influencer Marketing
I created an Instagram account focused on sharing content about studying in the UK and overseas life, targeting international students and young adults aged 18-24 interested in living abroad. The goal of this project was to explore which topics could maximise reach and view count, regardless of follower base. After a 30-day test, the results showed that topics related to current events, such as the Paris Olympics and UEFA European Championship, were significantly more popular, achieving a 97.2% reach among non-followers.
Key Skills:
-
Market Insight
-
Creative Thinking & Content Design
-
Data Analysis & Social Media Optimisation
-
Communication & Collaboration
-
Time Management & Project Planning
Oct. 2021
Product Selection for
Annual Sale Event
Merchandising and Marketing Specialist
This project honed my skills in:
-
Market Analysis & Trends
-
Product Selection & Curation
-
Inventory Management
-
Brand Negotiation & Coordination
-
Sales Strategy & Execution
Job Responsibilities:
Product Curation for Ad Campaign
-
Focused on Millennials and Gen Z
-
Vibrant, trendy items matching the campaign theme ‘Trendy Fashion Styling’
-
Adequate stock levels and efficient replenishment
-
Celebrity-endorsed products to enhance brand visibility and engagement
Price Negotiation with Brands
-
Coordinated promotions with store campaigns (e.g., NT$500 coupon for NT$5,000 spent)
-
Secured discounts (up to 40% off) and exclusive Ximen store products
-
Utilised limited-edition items for urgency
-
Incorporated government-issued stimulus vouchers to drive sales
Finalising Brand Content
Coordinated with brands to verify product details and discount terms
Feb. - July 2018
International Business Camp
Event Planning & Visual Promotion
This 4-day camp was designed for 100 high school students interested in the International Business program, aiming to increase awareness of the field and ultimately support recruitment efforts.
Skills Demonstrated:
-
Team Collaboration
-
Event Planning and Execution
-
Communication Skills
-
Marketing and Promotion
-
Creative Design
Responsibilities:
Project Preparation
-
Designed group activities and courses integrated with academic knowledge
-
Conducted online and offline marketing promotion, including high school visits and social media platforms
-
Secured sponsorships from local businesses and enterprises
-
Managed venue setup and prepared activity materials
Event Execution
-
Welcomed and guided students
-
Acted as a performer and station leader during activities
-
Maintained order and handled unexpected situations
