Resume
Experience
Jun. 2025- present
Marketing & Client Executive
UCEA Capital Group
London, UK
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Coordinated and managed recurring events for 18 portfolio companies every 2-3 months, engaging around 100 investors and clients per event. Acted as the primary contact for clients, vendors and stakeholders to ensure smooth execution and consistent brand delivery.
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Increased LinkedIn followers from 7,000 to 10,000 through consistent content strategy, resulting in a 28.5% growth and greater brand visibility within the investment and startup ecosystem.
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Updated the company website using WordPress and created marketing materials with Figma and Canva to support brand image and communication goals.
May 2025 - Jun. 2025
Marketing Intern
Acien
London, UK
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Drove the marketing strategy for Acien’s Spain Fashion Week debut, leading social media campaigns, B2B email outreach, and coordination with PR and marketing partners.
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Reinforced the brand’s luxury identity and expanded visibility among international buyers and press.
Oct. 2021 - Mar. 2022
Operating Management Specialist
SHIN KONG MITSUKOSHI
Tainan, Taiwan
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Led 19 global brands (Nike, adidas, etc.), using Excel for sales data analysis to track market trends, optimise promotions and product selection, driving a 13% increase in seasonal sales.
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Implemented CRM and social media marketing to expand customer reach and retention, scaling the e-commerce platform fourfold and increasing new customer acquisition by 50%.
Feb. 2021 - June 2021
Management Trainee
President Chain Store Corporation
Taichung, Taiwan
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Analysed customer flow and purchasing trends to optimise product placement and promotions, increasing total sales by 9.9% and enhancing product visibility.
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Applied ABC analysis to streamline inventory management, boosting turnover rate by 18% and reducing slow-moving stock.
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Developed targeted marketing strategies based on customer segmentation, leveraging social media channels to improveconversion rates and driving an 8% increase in repeat purchases.
Dec. 2022 - May 2023
Front of House Manager
Shanghai Taste
Australia (Working Holiday)
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Supervised a 7-member cross-cultural team, optimized scheduling and task allocation, improving team efficiency and reducing operational costs by 9%.
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Utilised face-to-face marketing strategies to enhance customer engagement, driving an 11% increase in average transaction value.
Education
Sep. 2023 - Sep. 2024
Durham University
MSc Marketing
Durham, the UK
Related module:
Management, Retail, Consulting,
Digital Marketing, Buyer Behaviour,
Influencer Marketing
July 2024 - Aug. 2024
Aarhus University
Leadership and Emotional Intelligence in Organisations (Summer School)
Aarhus, Denmark
Sep. 2017 - June 2021
Tunghai University
BA, International Business
Taichung, Taiwan
Related module:
Finance, Accounting, Statistics,
International Marketing,
Business Management,
International Trade Operations
Nov. 2022 - Feb. 2023
Impact College & William Angliss Institute
Barista/ IELTS
Melbourne, Australia
June 2019 - Aug. 2019
BECI International language Academy
Semi-sparta/ TOEIC
Baguio, The Philippines
Professional skillset
Project Management
Public Relationship
Microsoft Excel, Word, Powerpoint
Customer Relationship Management (CRM)
Wordpress / Canva / Figma / CapCut / Procreate
Digital / Content Marketing
Languages
Chinese - Mandarin (native)
Taiwanese (proficient)
English (proficient)